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MailChimp made a stodgy, dodgy enterprise (e-mail advertising) FUN – for enterprise homeowners and clients …and a terrific place to work for workers!
(96% of workers at Mailchimp say it’s a great spot to work in comparison with 59% of workers at a typical U.S.-based firm.)
Final week, Intuit purchased them for $12 Billion.
YUP, BILLION
There’s a lesson right here for M&A in addition to tradition fanatics….
Intuit helps SMB customers on accounting;
MailChimp helps them on advertising.
With the merge, clients can mix their Mailchimp e-mail record with QuickBooks’ shopping for data. Intuit CEO Sasan Goodarzi says “it’s a giant unlock as a result of small companies can match “advertising” with “buying habits” to higher goal clients.”
With the acquisition of MailChimp, a small-to-medium firm can now market AND function like their Huge Canine opponents….
BUT WAIT … ! Completely happy guarantees of mergers usually don’t translate into glad actuality…
Often when post-deal guarantees meet tradition conflict (the place 80% fail).
HOW can Intuit tradition + MailChimp tradition forge a “match made in heaven”?
Keep tuned! (certain would like to reward them my Merging Success Playbook!)
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